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Project X Movie Poster Analysis

Dawn of the Planet of the Apes Film Trailer Analysis

Are the director/producer/stars name given to us? If so why or why not?
None are mentioned as the franchise is the star of the film therefore a list of actors are not needed.

What can you say about the voice of the person delivering the voiceover?
There isn't a voice over as, again, the franchise is well recognised therefore the story doesn't necessarily have to be told through a voice over but from the few pieces of dialogue. Lack of a voiceover also let's the actor concentrate on the scenes and putting together the narrative of the trailer.

What can you say about the use of music?
The music in this trailer is an essential way of setting the mood and translating the mood of the movie. The slow piano in the first roughly 30 seconds is quite tranquil however slightly eerie so the viewers know this is the 'calm before the storm'. As the trailer progresses, the music builds up to a crescendo and sets a sense of foreboding just as the war is mentioned.

What can be said about the editing and therefore the narrative?
Oddly, this trailer consists of mostly long shots and hardly any short takes. This could be because the trailer lacks much action and is solely used to bring across the story and tempt fans of the franchise to see the next movie or similarly to the voice over, it's letting the audience fully put together the small snippet of the movie that they are given.

What dialogue from the film do we hear and why?
Throughout the entirety of the trailer the apes have used words such as "together", "family" and "home". This suggests the apes have come to know the forest as home and have bonded over the tragedy they have faced. We hear buzz words such as "virus", "survivors" and "war" which lets the audience know this is a post-apoloclypic world and other words suggest its a war between humans and apes but do not give away why. This could be perhaps because fans of the franchise may already know and understand the hostility between the humans and the apes or not to give to much away in the trailer.

Who is the film's target audience? Explain why?
The target audience could be males from 13 onwards that enjoy action packed movies and are a fan of the franchise.

Does the film have a unique selling point?
That it is a post-apoloclypic word in which apes are anthropomorphised and in order to  live in harmony away from humans they must fight.