Audience Research: Questionnaire Analysis

I first began by stated in my questionnaire that it intended to accumulate audience opinions on certain narratives and conventions as well as finding my target audience and tailoring my final products to them.

I attempted to gather information equally between males and females but the majority of feedback actually received was from females. This information already shows that my information gathered may be biased as females are the most unlikely demographic to watch gangster films and are usually not the main target audience for most films in this genre.

The feedback from the second questions also posed a challenge as a staggering 69.23% from my audience research do not watch gangster movies as it didn't appeal to most. Looking at individual responses I can that females mostly didn't watch these types of movies. 2 respondents in particular noted that the violence wasn't to their liking which is something to consider when making my final product.

No respondent provided an answer for any of their choices however too very famous gangster movies were mentioned (The Godfather & Goodfellas) which are one of the many films we will try to channel in our final products.

Cinematic techniques such as point-of-view, pan and slow motion shots are preferred amongst my respondents which are all technically aspects we plan to incorporate into our trailer.

We considered having a black and white only trailer but this idea may be reconsidered upon analysing this genre research as 66.67% of my respondents would prefer a contemporary film over era or black and white.

The feedback from this question confirms the need for the tumultuous relationship between the brothers in our final product as 100% of respondents feel this would interest them.

My respondents feel a male dominated cast will not exclude female viewers but some have raised that it would if sexism is portrayed or if it comes across "too masculine" then the female audience would find it hard to relate. The respondents would commented on the looks of the male cast cannot be overlooked as many male dominated films do include actors that would bring in female audiences because of their looks which I believe is important to remember. 

The trailer had the highest average rating as the marketing feature that would attract them to the film and is the reason why the main emphasis must be on the trailer and perhaps leave the ambiguity to the magazine front cover and poster as this research is evidence it doesn't hold the same magnitude as the trailer does in drawing in an audience.